about us

Our Story

It all started when Mihran offered his 4 year old an electric toothbrush. Playing with the bristles’ vibrating effect unsurprisingly showed faster wear and tear. The light bulb came on when - as concerned parents about their kids’ oral hygiene - they told him to replace these bristles and saw his little fingers trying to pull the bristles off the neck instead of removing the entire brush head. A couple weeks later that child’s move was the beginning of Brushette®: a snapping system allowing us to keep the neck and remove the bristles only.

our experience

We have been manufacturing, marketing and selling electric toothbrushes and replacement brush heads for years. We are not random entrepreneurs with just an idea, yet we have a multifaceted team with: 

  • Licensed dental professionals as part of our founding team
  • Manufacturing background with proven track records
  • Distribution channels with tens of millions of dollars in sales
  • Cross-border growth between Europe, USA and China
  • e-Commerce, digital marketing and mobile applications
  • Prior founding experiences with proven track records of success

the team


Chief Executive Officer


Operation Manager


Sales Manager


Community Manager


Graphic Design


Strategic Advisor

Dr. Armen

Scientist Dentist

Dr. Carole

Oral Surgeon


Engineer Director