It all started when Mihran offered his 4 year old an electric toothbrush. Playing with the bristles’ vibrating effect unsurprisingly showed faster wear and tear. The light bulb came on when - as concerned parents about their kids’ oral hygiene - they told him to replace these bristles and saw his little fingers trying to pull the bristles off the neck instead of removing the entire brush head. A couple weeks later that child’s move was the beginning of Brushette®: a snapping system allowing us to keep the neck and remove the bristles only.
We have been manufacturing, marketing and selling electric toothbrushes and replacement brush heads for years. We are not random entrepreneurs with just a great idea, yet we have a multifaceted team with:
- Licensed dental professionals as part of our founding team
- Manufacturing background with proven track records
- Distribution channels with tens of millions of dollars in sales
The brand Prodental has widely helped in shaping Brushette and who we are.
Since he was 19 Mihran started various companies on 3 different continents in areas as broad as e-commerce, digital signage, import-export, mobile apps and manufacturing where he met both successes along side with failures. He co-founded Brushette® with all the resources gathered at Prodental and ultimately brought a team of passionate people together.
Mihran holds an eMBA from Beijing Institute of Technology as well as a MBA from St John's University NYC and a Bachelor of Management from ISEG Paris.