our story

idea and inception

It all started when Mihran offered his 4 year old an electric toothbrush. Playing with the bristles’ vibrating effect unsurprisingly showed faster wear and tear. The light bulb came on when - as concerned parents about their kids’ oral hygiene - they told him to replace these bristles and saw his little fingers trying to pull the bristles off the neck instead of removing the entire brush head. A couple weeks later that child’s move was the beginning of Brushette®: a snapping system allowing us to keep the neck and remove the bristles only.

founders' history

David and Mihran relationships turned from neighbors to friends, soccer team-mates, business partners and eventually brothers-in-law. The beginning of a long business journey started 15 years ago until 2013 when they joined forces in developing Prodental™ as a robust dental consumer brand distributed worldwide. Brushette® is born from one vertical reinventing the replacement heads and is part of a larger family mission to improve dental hygiene and make it affordable for everyone.

team background

We have been manufacturing, marketing and selling electric toothbrushes and replacement brush heads for years. We are not random entrepreneurs with just a great idea, yet we have a multifaceted team with:

  • Dental background with licensed dental professionals as part of our founding team
  • Solid manufacturing and engineering background
  • Distribution background in both online and brick and mortar channels