It all started when Mihran offered his 4 year old an electric toothbrush. Playing with the bristles’ vibrating effect unsurprisingly showed faster wear and tear. The light bulb came on when - as concerned parents about their kids’ oral hygiene - they told him to replace these bristles and saw his little fingers trying to pull the bristles off the neck instead of removing the entire brush head. A couple weeks later that child’s move was the beginning of Brushette®: a snapping system allowing us to keep the neck and remove the bristles only.
We have been manufacturing, marketing and selling electric toothbrushes and replacement brush heads for years. We are not random entrepreneurs with just a great idea, yet we have a multifaceted team with: